Top 5 Delivered Meal Kits and Specialty Foods Apps in Brazil Q1 2023

In Q1 2023, the top delivered meal kits and specialty foods apps in Brazil demonstrated unique patterns in user engagement and downloads. Below is a detailed look at their performance.

Vivino: Buy the Right Wine experienced fluctuations in weekly downloads, starting at 7.6K in late December and gradually declining to a low of 3.2K by mid-March, before a slight increase to 3.6K by the end of the quarter. Weekly revenue remained relatively stable, peaking at $3 in the weeks of February 27 and March 6. Active users saw a decline from approximately 73.6K at the start to around 57.7K by the end of March.

HelloFresh: Meal Kit Delivery saw modest weekly download numbers, beginning with 135 downloads at the end of December and peaking at 301 in the week of February 20. Active users grew steadily from 1.1K in late December to 1.6K by the end of March.

Green Chef: Healthy Recipes had a slow start with no downloads in the last week of December, but downloads peaked at 113 in the week of February 20. Active users increased from 57 in early January to a high of 168 in late February, before stabilizing around 102 by the end of March.

EveryPlate: Cooking Simplified showed minimal activity with sporadic downloads, peaking at 47 in the week of March 13. Active users were recorded at 51 in mid-March but had no significant activity by the end of the quarter.

Factor_ Prepared Meal Delivery had the least activity among the top apps, with downloads peaking at 20 in the week of January 9 and minimal active user data available.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's platform.